Walkthrough

Product launch

Demand, unit economics, cannibalisation, payback, in one model. The case lives or dies on whichever you're weakest; build them all in one place.

The job

A product-launch case, whether to commit the capital, headcount, and brand on a new product, line extension, or category move. You have a hypothesis from the product team and a CFO who wants the numbers to work.

How it works in Aleora

Connect your sources; Aleora reads, structures, and tests them into one model. The deck and the Excel come out of it, and never drift from it.

Connect & ingest

  • ConnectorsData rooms, drives, CRM, market-data feeds
  • Data ingestionSpreadsheets, filings, financials
  • Document analysisTranscripts, reports, PDFs, read and structured

The Aleora model

Everything converges into one typed, traceable model. Every figure keeps its source.

Ingest · Structure · Test · Surface · Present

What comes out

  • A deckIn your firm's format
  • An Excel modelEvery figure traceable to source
  • ScenariosRe-run in seconds
  • A decision you can defendThe judgement stays yours

The engagement, section by section

  1. 01

    Demand sizing

    IngestStructureTest

    Structure a demand model, target segments, willingness to pay, addressable share. Ingest the customer-research data, conjoint output, and analogous-product launches. Test under conservative and aggressive adoption curves.

    What Aleora does

    Builds the demand model, reads your research and analogous launches into it, and re-runs each adoption curve.

  2. 02

    Unit economics

    StructureGroundTest

    Structure the per-unit P&L, price, COGS, contribution margin, payback. Ground the costs in supply-chain quotes, manufacturing rates, and channel margins. Test what happens when input costs move 10%, when pricing moves 5%, when adoption is half what you hoped.

    What Aleora does

    Models the per-unit P&L and recomputes margin and payback as costs and pricing move.

  3. 03

    Cannibalisation

    StructureTestSurface

    Structure the existing product portfolio alongside the new one. Test the realistic cannibalisation rate, what share of the new product's volume comes from existing-customer switching versus net-new. Surface the net incremental revenue, not the gross.

    What Aleora does

    Models the existing portfolio alongside the new product and isolates net-incremental from switching.

  4. 04

    Breakeven & cash

    TestSurface

    Test the cumulative cash trajectory, investment, ramp, recovery. Surface the breakeven month, the cash trough, and the IRR. The launch case has to clear the firm's hurdle rate after honest cannibalisation.

    What Aleora does

    Runs the cumulative cash trajectory and surfaces the breakeven month, the cash trough, and the IRR.

  5. 05

    Go / no-go recommendation

    Present

    Present the case into the executive review, in your firm's format. The financial case, the strategic fit, the risks, the second-order effects. The decision it serves: launch, kill, or scope-down.

    What Aleora does

    Generates the executive-review deck from the model, in your firm's format.

The launch case as it should be: demand, economics, cannibalisation, and cash in one model that updates together. The judgement, whether to launch, stays yours.

See the full product-launch workflow, talk to us